Thursday, February 16, 2006

Unconscious mind best for complex decisions

Complex decisions are best left to your unconscious mind to work out, according to a new study, and over-thinking a problem could lead to expensive mistakes.

The research suggests the conscious mind should be trusted only with simple decisions, such as selecting a brand of oven glove. Sleeping on a big decision, such as buying a car or house, is more likely to produce a result people remain happy with than consciously weighing up the pros and cons of the problem, the researchers say.

Thinking hard about a complex decision that rests on multiple factors appears to bamboozle the conscious mind so that people only consider a subset of information, which they weight inappropriately, resulting in an unsatisfactory choice. In contrast, the unconscious mind appears able to ponder over all the information and produce a decision that most people remain satisfied with.


Peter Watts' thesis in Blindsight may very well be completely and literally true. Consciousness is narrow. And slow too. It and intelligence are two completely seperate things that just happened to go together. The above goes to show that their doing so might not even have been ideal.

“At some point in our evolution, we started to make decisions consciously, and we’re not very good at it. We should learn to let our unconscious handle the complicated things,” Dijksterhuis says


Case in point.

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Prostitutes call for ban on GTA

Joining the ranks of politicians, policemen, and attorneys in their crusade to see the game lifted from shelves are the nation's sex workers. On its Web site, the Sex Workers Outreach Project USA is asking parents to assist them in calling for a ban of Take-Two Interactive's controversial game.

Citing a 2001 document from the National Institute on Media and the Family's David Walsh, SWOP is calling "on all parents and all gamers to boycott Grand Theft Auto."

The organization quotes various points from Walsh's paper, including, "Children are more likely to imitate a character with whom they identify with. In violent video games the player is often required to take the point of view of the shooter or perpetrator."

Though the organization admits to being "adamantly opposed to any and all forms of censorship," as concerned parents themselves, they "wish to inform other parents of the potential danger extremely violent video games pose to children." Likewise, in the interest of promoting the rights of sex workers, the organization is opposed to the depiction of the rape and murder of prostitutes.


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